Looks Aren’t Everything
Are you investing time in your marketing campaigns but feel like you’re missing out on conversions? You very well could be! The essentials for an email campaign that has been optimized for response is...
View ArticleClik here to view.
The Power of Human Response
What used to be endless amounts of key entries into your phone to diagnose your question and only talk to recordings as assistance, has transformed into providing customers with the fastest human...
View ArticleClik here to view.
The Best Best Practice Ever
I’m about to give you the most important piece of email marketing advice you can get. Are you ready? Are you sure? Listen to your email marketing consultant. That’s it! At EmailDirect, each client is...
View ArticleClik here to view.
Pushing the Limits & Boundaries of Email Design (Using Some Really Cool Email...
In the world of web design, techniques and methods are constantly evolving. Gradients, buttons and turning text sideways can be achieved with pure code now, no longer having to rely on images to do the...
View ArticleClik here to view.
Set It and Don’t Forget It!
Okay, so you’ve automated part of your Email Marketing Program and it’s running smoothly…good for you! But, are you remembering to review the content being sent in these automated campaigns? And is...
View ArticleClik here to view.
Pushing the Limits & Boundaries of Email Design (Using Some Really Cool Email...
Last post, we played with Stig’s Bulletproof Email Buttons & Bulletproof Email Backgrounds. We discovered that the Email Buttons are awesome for any non-techie to create and use in their email...
View ArticleClik here to view.
Sign Up Forms Revisited: Download Custom Sign Up Form Templates
A few weeks ago, we looked at the three common ways to style and customize an EmailDirect Sign up form. In the two-part comprehensive guide, we talked about directly linking to the form, using an...
View ArticleClik here to view.
Testing for Delivery and Reaching the Inbox!
Uh-oh! I got delivered to the Spam Folder.. Now what!? You’re diligent at what you do, and as always, you sent tests of your Campaign to the top 5 ISP’s. But alas!! This time you found that one of your...
View ArticleClik here to view.
The Benefits of Custom Templates
Improve efficiency, inbox delivery, brand exposure, and traffic to your website using a Custom Template! It’s been almost 4 years since we wrote about the benefits of using a template, because (quite...
View ArticleClik here to view.
Making Emails Touch-Friendly
If you haven’t heard that mobile is dominating the email marketing arena, let me give you a very short lesson: It is! I found a great blog which is staying current on mobile statistics (updated as...
View ArticleClik here to view.
Increase Your Open Rates – The power of preview text and alt text.
As many email marketers know, an Open Rate can be misleading. This metric is actually reporting on the number of subscribers that have engaged with your email by rendering images or clicking a...
View ArticleClik here to view.
Lights. Camera. Action! How to leverage video in your Email Marketing Program
Videos are some of the most engaging forms of media on the internet today. Every day there is a new video that goes viral. The content of these videos range from just about anything from a cat’s...
View ArticleClik here to view.
Fashion Retail | Industry Opt-In & Welcome Data
In 2014, EmailDirect has seen rapid growth in B2C email marketing programs. Companies are understanding the value an email marketing program can bring to the table, and they want a piece of the pie!...
View Article
